Founded in 1957 by Mr. Behari Lal as Behari Lal & Co now known as BELCO Sports with bird sized owner investment. Quality, durability & reliability helped in upsurging the size as well as revenue of this brand. The first retail store was and still located in Jalandhar. Three generations of Behari Lal family have developed the family business to be a global leader in Inflatable balls market. BELCO derived its name from Behari Lal & CO.
With an assortment of footballs, basketballs and volleyball game related product lines, BELCO Sports product range extends to every team sport. BELCO'S Sporting Goods represents a tradition of shopping with one of the most trusted names in the business.
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The origin of Belco sports takes us to 1957 when my grandfather Mr.Behari Lal, initiated this solitary business from scratch.Behind our great success is a venturesome, entrepreneurial spirit. This pioneering spirit that has driven us to journey into unknown territories remains deeply embedded in our DNA. For the past 65 years, BELCO Sports has lived with great passion. Despite being the oldest sports goods manufacturers in Jalandhar, our vibrant mindset keeps us young and unafraid of change.
It all started with a simple idea & our mission remains the same:
Create high level quality, well designed goods that I would like to buy myself
We also adopt the process of engagement and collaboration with our clients making certain that our service delivery exceeds their expectations. Our proactive role exemplifies our commitment to client satisfaction both as an ethical partner and a contractor of choice. According to Forbes, less than one third of family businesses survive the transition from first to second generation ownership. Another 50 %, don,t survive the transition from second to third generation. Fortunately, we did survive with being a Global Leader in Inflatable balls market.
We are here today thanks to the confidence and trust our shareholders and customers have in us. Our objective is to become a company that every shareholder and customer can be proud of. That is a commitment we solemnly pledge to all of you.
Our heritage isn't just about what we sell, it's about who we are.
With initiatives already in place to expand our global presence we are assured that our company is destined for greater success and this can only translate into positive returns for our business, people and clients. Diversity of thought and perspective allows us to recognize opportunities and adapt our strategy to enter new territories and markets.
As a company we are prepared for the toughest of challenges and see opportunity in adversity. It is without any doubt that I can say, we as a dependable business partner to our clients adopt your project vision as ours and take responsibility for each step.
All our social and environmental considerations in all our business decisions involve social and environmental considerations as well as sustain the tag of fair sporting goods industry with everyone associated with us. To reduce the environmental impact of our products and manufacturing processes, we seek to integrate sustainability as basic principle in their design.
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