CEO Message

The origin of Belco sports takes us to 1957 when my grandfather Mr.Behari Lal, initiated this solitary business from scratch.Behind our great success is a venturesome, entrepreneurial spirit. This pioneering spirit that has driven us to journey into unknown territories remains deeply embedded in our DNA. For the past 65 years, BELCO Sports has lived with great passion. Despite being the oldest sports goods manufacturers in Jalandhar, our vibrant mindset keeps us young and unafraid of change.

It all started with a simple idea & our mission remains the same:

Create high level quality, well designed goods that I would like to buy myself

We also adopt the process of engagement and collaboration with our clients making certain that our service delivery exceeds their expectations. Our proactive role exemplifies our commitment to client satisfaction both as an ethical partner and a contractor of choice. According to Forbes, less than one third of family businesses survive the transition from first to second generation ownership. Another 50 %, don,t survive the transition from second to third generation. Fortunately, we did survive with being a Global Leader in Inflatable balls market.

We are here today thanks to the confidence and trust our shareholders and customers have in us. Our objective is to become a company that every shareholder and customer can be proud of. That is a commitment we solemnly pledge to all of you.

Thank you